This is the first logo to choose when referencing Smile.io, unless being used on a background that makes it illegible. If you are using the logo on either a dark or yellow background, use the alternate assets.
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Glyph
If space is an issue, you should use this glyph. There is not always enough horizontal space for our main logo and this is your secondary option.
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Colors
Our brand colors are designed to reflect the positivity and clarity of the Smile experience. Use these colors to maintain consistency across all Smile materials, from press mentions to partner collaborations.